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Apple Introduces Innovative Cellphone
By JOHN MARKOFF
Published: January 10, 2007
SAN FRANCISCO, Jan. 9 — With characteristic showmanship, Steven P. Jobs introduced Apple’s long-awaited entry into the cellphone world Tuesday, pronouncing it an achievement on a par with the Macintosh and the iPod.
The creation, the iPhone, priced at $499 or $599, will not be for everyone. It will be available with a single carrier, Cingular Wireless, at midyear. Its essential functions — music player, camera, Web browser and e-mail tool as well as phone — have become commonplace in hand-held devices.
But it was the ability to fuse those elements with a raft of innovations and Apple’s distinctive design sense that had the crowd here buzzing.
Apple’s goal, Mr. Jobs said, was to translate the Macintosh computer’s ease of operation into the phone realm. “We want to make it so easy to use that everyone can use it,” he said. And he was clearly betting on translating Apple’s success with the iPod music player to a hot category of multifunction devices.
posted by Steve @ 1:20:00 AM