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Tuesday, September 19, 2006


The work of Christ er Fox

New Fox Unit to Produce Christian Films
The studio plans to produce as many as 12 movies a year aimed at religious audiences.
By Lorenza Muñoz, Times Staff Writer
September 19, 2006

The company that brought TV viewers racy and irreverent programs such as "Nip/Tuck," "Temptation Island" and "The Simpsons" has found religion.

In the biggest commitment of its sort by a Hollywood studio, News Corp.'s Fox Filmed Entertainment is expected to unveil plans today to capture the gargantuan Christian audience that made "The Passion of the Christ" a global phenomenon.

The home entertainment division of Rupert Murdoch's movie studio plans to produce as many as a dozen films a year under a banner called FoxFaith. At least six of those films will be released in theaters under an agreement with two of the nation's largest chains, AMC Theatres and Carmike Cinemas.

The first theatrical release, called "Love's Abiding Joy," is scheduled to hit the big screen Oct. 6. The movie, which cost about $2 million to make, is based on the fourth installment of Christian novelist Janette Oke's popular series, "Love Comes Softly."

"A segment of the market is starving for this type of content," said Simon Swart, general manager of Fox's U.S. home entertainment unit.

"We want to push the production value, not videotape sermons or proselytize.

A little late to the game for Fox.

posted by Steve @ 7:39:00 AM

7:39:00 AM

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