Cue the Imperial March
The Empire has won
Apple Allows Windows on Its Machines
By VIKAS BAJAJ
Published: April 5, 2006
Turning a decades-long rivalry on its head, Apple Computer introduced software today that it says will easily allow users to install Microsoft's Windows XP operating system on Apple's newest computers.
The software, Boot Camp, is available as a free download on Apple's Web site and will be part of the next version of Apple's operating system, Leopard. It works on Apple's three lines of computer that run on Intel chips — the Mac mini, the iMac and the MacBook Pro.
Apple's move is a recognition of the growing interest among some users in running Windows on Macintosh computers now that they are using Intel processors, which power the majority of Windows-based personal computers. Many technology enthusiasts have already been sharing software and tricks on the Internet to allow Mac users to add Windows to their new machines, although those approaches involve a far more complicated installation than Apple's new software does.
Apple said it did not intend to support Windows for customers who install Boot Camp and run Windows XP on their machines. Still, the company said it was providing the software because it recognized a sizeable demand — and opportunity.
"We think Boot Camp makes the Mac even more appealing to Windows users considering making the switch," Philip Schiller, Apple's senior vice president of worldwide product marketing, said in a statement.
Investors seemed to think the strategy would help Apple expand its share of the personal computer market beyond the 3 percent to 5 percent level where it has stood at for many years.
Wall Street was enthusiastic about Apple's move. Shares of Apple jumped $5.12, or 8.4 percent, to $66.29 this afternoon in Nasdaq trading. Shares of Microsoft were trading up 16 cents, to $27.80.
After years of stagnant or declining computer sales, Apple has seen a steady and significant rise in its desktops and laptops in recent years as more consumers have purchased its iPod music player and bought songs through its online iTunes music store.
Pullout quote: "In a statement today, Apple said it does not intend to support Windows for customers who install Boot Camp and run Windows XP on their machines. Still, the company said it is providing the software because it recognizes a sizeable demand and opportunity." In other words, they won't void your warranty for running crappy hacks, but they won't help you either. WTF is wrong with these guys? Guess how many Macs there are where I work? There may be one or two in the design department but that's it.
What switch? From Lenovo to Apple?
Mac OSX meet Palm OS. Both on life support because of Microsoft.
It's all about style now, unless the MacOS is about to run on PC's.
Oh, people may boot into MacOSx for photoshop, maybe Safari, but when you see that guy in the corner playing Evercrack on a next gen ibook, you'll know Apple has surrendered.
posted by Steve @ 4:05:00 PM