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Comments by YACCS
Thursday, March 16, 2006

Oh God, NOOOOOO!!!!!!!


Why have you forsaken me?

PlayStation 3 Pushed Back for Delivery in November

By MARTIN FACKLER
Published: March 16, 2006

TOKYO, March 15 — After postponing the release of its next-generation PlayStation video game console until November, Sony tried to put a good face on the move Wednesday by portraying it as a marketing decision. But analysts called it a potentially costly step that reflected delays in critical components and difficulties in containing prices.

The delay of the new console, PlayStation 3, analysts said, was a setback for the turnaround efforts of Sony's chief executive, Sir Howard Stringer, at a time when the company badly needed a new hit product. Sony, once a high-flying electronics maker and still perhaps the biggest name in the industry, has fallen on hard times as cheap competition from China has eroded earnings of bread-and-butter consumer electronics products like televisions. [In early trading in Tokyo Thursday, Sony shares were down 80 yen, at 5,380 yen ($45.86).]

"Sony cannot afford a big delay for this product," said John Yang, an electronics analyst in Tokyo for Standard & Poor's. "Making PS3 a success is critical for the company over all," he added, referring to PlayStation 3.

Ken Kutaragi, president of Sony's game division, apologized repeatedly during a hastily called meeting of game software developers, analysts and reporters for failing to have the console ready in Japan this spring, as originally promised. He said the delay was mostly a result of a strategic decision to give developers time to write game software, while still making a splash in Europe and North America before the Christmas shopping rush.

"Instead of rushing, we want to have a solid launch," Mr. Kutaragi said. "We wanted to have time to make the big sales season."

posted by Steve @ 12:48:00 AM

12:48:00 AM

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